Designing Exceptional Digital Experiences that Drive Business Growth.

A Product Design Leader with 20+ years of experience. I align design strategy with business goals to turn complex ideas into intuitive, high-impact digital products that users love and competitors notice.

Selected Work

From defining product vision to delivering seamless ecosystems, my work is driven by a strategic alignment of design with business growth, ensuring every interaction creates measurable value and a lasting competitive advantage.

Services

( 1 )

Product Design & Strategy

Design Strategy & Roadmapping

User Research & Data Insights

Competitive Analysis & Expert Reviews

( 1 )

Product Design & Strategy

Design Strategy & Roadmapping

User Research & Data Insights

Competitive Analysis & Expert Reviews

( 1 )

Product Design & Strategy

Design Strategy & Roadmapping

User Research & Data Insights

Competitive Analysis & Expert Reviews

( 2 )

Experience Architecture (UX/UI)

Scalable Design Systems

Multi-Platform Digital Ecosystems

Human-Centered Interaction Design

( 2 )

Experience Architecture (UX/UI)

Scalable Design Systems

Multi-Platform Digital Ecosystems

Human-Centered Interaction Design

( 2 )

Experience Architecture (UX/UI)

Scalable Design Systems

Multi-Platform Digital Ecosystems

Human-Centered Interaction Design

( 3 )

Innovation & Emerging Tech

AI-Driven UX & Intelligent Workflows

Digital Transformation Advisory

Augmented Reality (AR) Experiences

( 3 )

Innovation & Emerging Tech

AI-Driven UX & Intelligent Workflows

Digital Transformation Advisory

Augmented Reality (AR) Experiences

( 3 )

Innovation & Emerging Tech

AI-Driven UX & Intelligent Workflows

Digital Transformation Advisory

Augmented Reality (AR) Experiences

( 4 )

Creative Leadership

Cross-Functional Team Management

Design Thinking & Agile Mentorship

Strategic Stakeholder Management

( 4 )

Creative Leadership

Cross-Functional Team Management

Design Thinking & Agile Mentorship

Strategic Stakeholder Management

( 4 )

Creative Leadership

Cross-Functional Team Management

Design Thinking & Agile Mentorship

Strategic Stakeholder Management

( 5 )

Brand & Content Strategy

Strategic Creative Direction

Visual Identity & Brand Expression

Experience-Led Content Ecosystems

( 5 )

Brand & Content Strategy

Strategic Creative Direction

Visual Identity & Brand Expression

Experience-Led Content Ecosystems

( 5 )

Brand & Content Strategy

Strategic Creative Direction

Visual Identity & Brand Expression

Experience-Led Content Ecosystems

I'm Tariq Abubaker, a UX, UI, and Product Design Leader with over 20 years of experience driving digital transformation and business growth through design strategy and creative direction, I specialize in turning complex ideas into exceptional digital experiences that align human-centered design with measurable business impact.

Experience

Download Resume

Download Resume

Download Resume

Oct 2025 – Now

Head of UX & Product Design

MathLab-AI

Lead end-to-end product strategy for an intelligent learning platform, translating AI insights and learning science into intuitive user journeys and scalable design systems.

Oct 2025 – Now

Head of UX & Product Design

MathLab-AI

Lead end-to-end product strategy for an intelligent learning platform, translating AI insights and learning science into intuitive user journeys and scalable design systems.

Oct 2025 – Now

Head of UX & Product Design

MathLab-AI

Lead end-to-end product strategy for an intelligent learning platform, translating AI insights and learning science into intuitive user journeys and scalable design systems.

Oct 2025 – Now

Advisor / Strategic UX & Product Design

7awi Media Group

Provide strategic guidance on product evolution and AI-powered solutions, ensuring emerging technology frameworks align with flagship brand standards and innovation goals.

Oct 2025 – Now

Advisor / Strategic UX & Product Design

7awi Media Group

Provide strategic guidance on product evolution and AI-powered solutions, ensuring emerging technology frameworks align with flagship brand standards and innovation goals.

Oct 2025 – Now

Advisor / Strategic UX & Product Design

7awi Media Group

Provide strategic guidance on product evolution and AI-powered solutions, ensuring emerging technology frameworks align with flagship brand standards and innovation goals.

Jan 2023 – Oct 2025

Chief Experience Officer (CXO)

7awi Media Group

Led the strategic vision for UX, UI, and immersive technologies, delivering transformative digital experiences for a portfolio of global brands and major regional partners.

Jan 2023 – Oct 2025

Chief Experience Officer (CXO)

7awi Media Group

Led the strategic vision for UX, UI, and immersive technologies, delivering transformative digital experiences for a portfolio of global brands and major regional partners.

Jan 2023 – Oct 2025

Chief Experience Officer (CXO)

7awi Media Group

Led the strategic vision for UX, UI, and immersive technologies, delivering transformative digital experiences for a portfolio of global brands and major regional partners.

Oct 2012 – Jan 2023

Creative Director

7awi Media Group

Provided the creative vision and strategic design direction for high-profile global accounts, optimizing digital platforms for market-leading engagement and brand growth.

Oct 2012 – Jan 2023

Creative Director

7awi Media Group

Provided the creative vision and strategic design direction for high-profile global accounts, optimizing digital platforms for market-leading engagement and brand growth.

Oct 2012 – Jan 2023

Creative Director

7awi Media Group

Provided the creative vision and strategic design direction for high-profile global accounts, optimizing digital platforms for market-leading engagement and brand growth.

May 2012 – Oct 2012

Head of Creative

Yahoo!

Directed cross-regional design teams and modernized creative workflows to ensure product strategies were perfectly aligned with global business objectives.

May 2012 – Oct 2012

Head of Creative

Yahoo!

Directed cross-regional design teams and modernized creative workflows to ensure product strategies were perfectly aligned with global business objectives.

May 2012 – Oct 2012

Head of Creative

Yahoo!

Directed cross-regional design teams and modernized creative workflows to ensure product strategies were perfectly aligned with global business objectives.

Nov 2009 – Oct 2012

Team Leader, User Experience Design

Yahoo!

Managed user-centered design initiatives for flagship platforms, establishing core standards and mentoring talent to drive excellence across the product lifecycle.

Nov 2009 – Oct 2012

Team Leader, User Experience Design

Yahoo!

Managed user-centered design initiatives for flagship platforms, establishing core standards and mentoring talent to drive excellence across the product lifecycle.

Nov 2009 – Oct 2012

Team Leader, User Experience Design

Yahoo!

Managed user-centered design initiatives for flagship platforms, establishing core standards and mentoring talent to drive excellence across the product lifecycle.

Oct 2005 – Nov 2009

Designer Team Leader

Maktoob Group

Supervised the UX/UI team in the design and launch of large-scale digital products, managing cross-functional workflows to deliver high-quality, branded user experiences.

Oct 2005 – Nov 2009

Designer Team Leader

Maktoob Group

Supervised the UX/UI team in the design and launch of large-scale digital products, managing cross-functional workflows to deliver high-quality, branded user experiences.

Oct 2005 – Nov 2009

Designer Team Leader

Maktoob Group

Supervised the UX/UI team in the design and launch of large-scale digital products, managing cross-functional workflows to deliver high-quality, branded user experiences.

Strategic Expertise

Experience Architecture

Expertise in Figma, Sketch, and Adobe Creative Cloud for building complex, scalable digital ecosystems.

Experience Architecture

Expertise in Figma, Sketch, and Adobe Creative Cloud for building complex, scalable digital ecosystems.

Experience Architecture

Expertise in Figma, Sketch, and Adobe Creative Cloud for building complex, scalable digital ecosystems.

Strategy & Ideation

Utilizing Design Thinking and Brand Strategy to align product vision with business goals and long-term growth.

Strategy & Ideation

Utilizing Design Thinking and Brand Strategy to align product vision with business goals and long-term growth.

Strategy & Ideation

Utilizing Design Thinking and Brand Strategy to align product vision with business goals and long-term growth.

Data & User Insights

Leveraging GA4, Hotjar, and User Research to drive data-informed design iterations.

Data & User Insights

Leveraging GA4, Hotjar, and User Research to drive data-informed design iterations.

Data & User Insights

Leveraging GA4, Hotjar, and User Research to drive data-informed design iterations.

Agile Product Management

Streamlining cross-functional workflows using Jira, Agile, and Lean methodologies.

Agile Product Management

Streamlining cross-functional workflows using Jira, Agile, and Lean methodologies.

Agile Product Management

Streamlining cross-functional workflows using Jira, Agile, and Lean methodologies.

Emerging Technologies

Specializing in AI-Driven UX and Augmented Reality (AR) to create intelligent brand experiences.

Emerging Technologies

Specializing in AI-Driven UX and Augmented Reality (AR) to create intelligent brand experiences.

Emerging Technologies

Specializing in AI-Driven UX and Augmented Reality (AR) to create intelligent brand experiences.

Creative Leadership

Mastery in Design Systems, Mentorship, and Stakeholder Management for global teams.

Creative Leadership

Mastery in Design Systems, Mentorship, and Stakeholder Management for global teams.

Creative Leadership

Mastery in Design Systems, Mentorship, and Stakeholder Management for global teams.

Testimonials

400+

UX/UI Initiatives Delivered

400+

UX/UI Initiatives Delivered

400+

UX/UI Initiatives Delivered

50+

Platforms

50+

Platforms

50+

Platforms

FAQs

What kind of organizations do you typically work with?
icon

I partner with a diverse range of clients from high-growth startups and creative agencies to established global brands. Whether you need an executive-level product vision or a specialized strategic redesign, I tailor my involvement to the specific scale of your goals.

How do you bridge the gap between design and technical execution?
icon

I combine deep UX/UI expertise with a technical foundation to lead the alignment of design vision and engineering reality. By guiding cross-functional teams from concept to delivery, I ensure complex products are scalable, technically sound, and delivered efficiently, reducing friction and accelerating time-to-market.

Can you help with product discovery and market validation?
icon

Yes. I often act as a Product Strategist, helping define the "what" and "why" before we build the "how." This involves analyzing market fit, conducting competitor audits, and ensuring the product roadmap is built on data-driven insights.

How do you integrate with existing in-house teams?
icon

I am experienced in leading global, cross-functional teams and mentoring internal talent. I focus on implementing Agile workflows and Design Thinking to ensure your internal team is optimized for long-term success and high-quality delivery.

What is your experience with Emerging Tech like AI and AR?
icon

I have pioneered award-winning AR experiences for global brands and currently lead product design for AI-driven platforms. I help businesses integrate these technologies into their user journeys in a way that feels intuitive, purposeful, and scalable.

How do you ensure accessibility and inclusive design?
icon

I treat accessibility as a core pillar of the product lifecycle. By implementing inclusive design standards and ensuring compliance with global guidelines, I help brands reach the widest possible audience while maximizing usability for all.

What is your process for managing complex Design Systems?
icon

I specialize in building and scaling Design Systems that serve as a single source of truth for both designers and developers. This ensures brand consistency across all platforms and significantly improves the speed of future product iterations.

Do you provide executive-level consultations for design-led growth?
icon

Yes. I frequently act as a Strategic Advisor for leadership teams, helping them use design as a competitive advantage. I consult on building high-performing creative departments and aligning user experience with revenue-driving strategies.

How do you handle project pricing and timelines?
icon

I offer a flexible, value-based pricing structure tailored to the project's complexity. Timelines range from a few weeks for a strategic audit to several months for a full-scale digital transformation, with a clear roadmap defined during our initial consultation.

Do you offer ongoing support after a project launch?
icon

Yes. I believe in the continuous evolution of digital products. I offer ongoing advisory and design support packages to ensure your platform remains competitive and continues to meet user needs long after the initial launch.

What kind of organizations do you typically work with?
icon

I partner with a diverse range of clients from high-growth startups and creative agencies to established global brands. Whether you need an executive-level product vision or a specialized strategic redesign, I tailor my involvement to the specific scale of your goals.

How do you bridge the gap between design and technical execution?
icon

I combine deep UX/UI expertise with a technical foundation to lead the alignment of design vision and engineering reality. By guiding cross-functional teams from concept to delivery, I ensure complex products are scalable, technically sound, and delivered efficiently, reducing friction and accelerating time-to-market.

Can you help with product discovery and market validation?
icon

Yes. I often act as a Product Strategist, helping define the "what" and "why" before we build the "how." This involves analyzing market fit, conducting competitor audits, and ensuring the product roadmap is built on data-driven insights.

How do you integrate with existing in-house teams?
icon

I am experienced in leading global, cross-functional teams and mentoring internal talent. I focus on implementing Agile workflows and Design Thinking to ensure your internal team is optimized for long-term success and high-quality delivery.

What is your experience with Emerging Tech like AI and AR?
icon

I have pioneered award-winning AR experiences for global brands and currently lead product design for AI-driven platforms. I help businesses integrate these technologies into their user journeys in a way that feels intuitive, purposeful, and scalable.

How do you ensure accessibility and inclusive design?
icon

I treat accessibility as a core pillar of the product lifecycle. By implementing inclusive design standards and ensuring compliance with global guidelines, I help brands reach the widest possible audience while maximizing usability for all.

What is your process for managing complex Design Systems?
icon

I specialize in building and scaling Design Systems that serve as a single source of truth for both designers and developers. This ensures brand consistency across all platforms and significantly improves the speed of future product iterations.

Do you provide executive-level consultations for design-led growth?
icon

Yes. I frequently act as a Strategic Advisor for leadership teams, helping them use design as a competitive advantage. I consult on building high-performing creative departments and aligning user experience with revenue-driving strategies.

How do you handle project pricing and timelines?
icon

I offer a flexible, value-based pricing structure tailored to the project's complexity. Timelines range from a few weeks for a strategic audit to several months for a full-scale digital transformation, with a clear roadmap defined during our initial consultation.

Do you offer ongoing support after a project launch?
icon

Yes. I believe in the continuous evolution of digital products. I offer ongoing advisory and design support packages to ensure your platform remains competitive and continues to meet user needs long after the initial launch.

What kind of organizations do you typically work with?
icon

I partner with a diverse range of clients from high-growth startups and creative agencies to established global brands. Whether you need an executive-level product vision or a specialized strategic redesign, I tailor my involvement to the specific scale of your goals.

How do you bridge the gap between design and technical execution?
icon

I combine deep UX/UI expertise with a technical foundation to lead the alignment of design vision and engineering reality. By guiding cross-functional teams from concept to delivery, I ensure complex products are scalable, technically sound, and delivered efficiently, reducing friction and accelerating time-to-market.

Can you help with product discovery and market validation?
icon

Yes. I often act as a Product Strategist, helping define the "what" and "why" before we build the "how." This involves analyzing market fit, conducting competitor audits, and ensuring the product roadmap is built on data-driven insights.

How do you integrate with existing in-house teams?
icon

I am experienced in leading global, cross-functional teams and mentoring internal talent. I focus on implementing Agile workflows and Design Thinking to ensure your internal team is optimized for long-term success and high-quality delivery.

What is your experience with Emerging Tech like AI and AR?
icon

I have pioneered award-winning AR experiences for global brands and currently lead product design for AI-driven platforms. I help businesses integrate these technologies into their user journeys in a way that feels intuitive, purposeful, and scalable.

How do you ensure accessibility and inclusive design?
icon

I treat accessibility as a core pillar of the product lifecycle. By implementing inclusive design standards and ensuring compliance with global guidelines, I help brands reach the widest possible audience while maximizing usability for all.

What is your process for managing complex Design Systems?
icon

I specialize in building and scaling Design Systems that serve as a single source of truth for both designers and developers. This ensures brand consistency across all platforms and significantly improves the speed of future product iterations.

Do you provide executive-level consultations for design-led growth?
icon

Yes. I frequently act as a Strategic Advisor for leadership teams, helping them use design as a competitive advantage. I consult on building high-performing creative departments and aligning user experience with revenue-driving strategies.

How do you handle project pricing and timelines?
icon

I offer a flexible, value-based pricing structure tailored to the project's complexity. Timelines range from a few weeks for a strategic audit to several months for a full-scale digital transformation, with a clear roadmap defined during our initial consultation.

Do you offer ongoing support after a project launch?
icon

Yes. I believe in the continuous evolution of digital products. I offer ongoing advisory and design support packages to ensure your platform remains competitive and continues to meet user needs long after the initial launch.

Get in touch

Whether you are looking to define a new product vision, scale your digital ecosystem, or discuss a strategic partnership, I would love to hear from you.

Get in touch

Whether you are looking to define a new product vision, scale your digital ecosystem, or discuss a strategic partnership, I would love to hear from you.

Get in touch

Whether you are looking to define a new product vision, scale your digital ecosystem, or discuss a strategic partnership, I would love to hear from you.