Designing Exceptional Digital Experiences that Drive Business Growth.
A Product Design Leader with 20+ years of experience. I align design strategy with business goals to turn complex ideas into intuitive, high-impact digital products that users love and competitors notice.
Selected Work



Featured Insights
From defining product vision to delivering seamless ecosystems, my work is driven by a strategic alignment of design with business growth, ensuring every interaction creates measurable value and a lasting competitive advantage.
Services
( 1 )
Product Design & Strategy
Design Strategy & Roadmapping
User Research & Data Insights
Competitive Analysis & Expert Reviews
( 1 )
Product Design & Strategy
Design Strategy & Roadmapping
User Research & Data Insights
Competitive Analysis & Expert Reviews
( 1 )
Product Design & Strategy
Design Strategy & Roadmapping
User Research & Data Insights
Competitive Analysis & Expert Reviews
( 2 )
Experience Architecture (UX/UI)
Scalable Design Systems
Multi-Platform Digital Ecosystems
Human-Centered Interaction Design
( 2 )
Experience Architecture (UX/UI)
Scalable Design Systems
Multi-Platform Digital Ecosystems
Human-Centered Interaction Design
( 2 )
Experience Architecture (UX/UI)
Scalable Design Systems
Multi-Platform Digital Ecosystems
Human-Centered Interaction Design
( 3 )
Innovation & Emerging Tech
AI-Driven UX & Intelligent Workflows
Digital Transformation Advisory
Augmented Reality (AR) Experiences
( 3 )
Innovation & Emerging Tech
AI-Driven UX & Intelligent Workflows
Digital Transformation Advisory
Augmented Reality (AR) Experiences
( 3 )
Innovation & Emerging Tech
AI-Driven UX & Intelligent Workflows
Digital Transformation Advisory
Augmented Reality (AR) Experiences
( 4 )
Creative Leadership
Cross-Functional Team Management
Design Thinking & Agile Mentorship
Strategic Stakeholder Management
( 4 )
Creative Leadership
Cross-Functional Team Management
Design Thinking & Agile Mentorship
Strategic Stakeholder Management
( 4 )
Creative Leadership
Cross-Functional Team Management
Design Thinking & Agile Mentorship
Strategic Stakeholder Management
( 5 )
Brand & Content Strategy
Strategic Creative Direction
Visual Identity & Brand Expression
Experience-Led Content Ecosystems
( 5 )
Brand & Content Strategy
Strategic Creative Direction
Visual Identity & Brand Expression
Experience-Led Content Ecosystems
( 5 )
Brand & Content Strategy
Strategic Creative Direction
Visual Identity & Brand Expression
Experience-Led Content Ecosystems








I'm Tariq Abubaker, a UX, UI, and Product Design Leader with over 20 years of experience driving digital transformation and business growth through design strategy and creative direction, I specialize in turning complex ideas into exceptional digital experiences that align human-centered design with measurable business impact.
Oct 2025 – Now
Head of UX & Product Design
MathLab-AI
Lead end-to-end product strategy for an intelligent learning platform, translating AI insights and learning science into intuitive user journeys and scalable design systems.
Oct 2025 – Now
Head of UX & Product Design
MathLab-AI
Lead end-to-end product strategy for an intelligent learning platform, translating AI insights and learning science into intuitive user journeys and scalable design systems.
Oct 2025 – Now
Head of UX & Product Design
MathLab-AI
Lead end-to-end product strategy for an intelligent learning platform, translating AI insights and learning science into intuitive user journeys and scalable design systems.
Oct 2025 – Now
Advisor / Strategic UX & Product Design
7awi Media Group
Provide strategic guidance on product evolution and AI-powered solutions, ensuring emerging technology frameworks align with flagship brand standards and innovation goals.
Oct 2025 – Now
Advisor / Strategic UX & Product Design
7awi Media Group
Provide strategic guidance on product evolution and AI-powered solutions, ensuring emerging technology frameworks align with flagship brand standards and innovation goals.
Oct 2025 – Now
Advisor / Strategic UX & Product Design
7awi Media Group
Provide strategic guidance on product evolution and AI-powered solutions, ensuring emerging technology frameworks align with flagship brand standards and innovation goals.
Jan 2023 – Oct 2025
Chief Experience Officer (CXO)
7awi Media Group
Led the strategic vision for UX, UI, and immersive technologies, delivering transformative digital experiences for a portfolio of global brands and major regional partners.
Jan 2023 – Oct 2025
Chief Experience Officer (CXO)
7awi Media Group
Led the strategic vision for UX, UI, and immersive technologies, delivering transformative digital experiences for a portfolio of global brands and major regional partners.
Jan 2023 – Oct 2025
Chief Experience Officer (CXO)
7awi Media Group
Led the strategic vision for UX, UI, and immersive technologies, delivering transformative digital experiences for a portfolio of global brands and major regional partners.
Oct 2012 – Jan 2023
Creative Director
7awi Media Group
Provided the creative vision and strategic design direction for high-profile global accounts, optimizing digital platforms for market-leading engagement and brand growth.
Oct 2012 – Jan 2023
Creative Director
7awi Media Group
Provided the creative vision and strategic design direction for high-profile global accounts, optimizing digital platforms for market-leading engagement and brand growth.
Oct 2012 – Jan 2023
Creative Director
7awi Media Group
Provided the creative vision and strategic design direction for high-profile global accounts, optimizing digital platforms for market-leading engagement and brand growth.
May 2012 – Oct 2012
Head of Creative
Yahoo!
Directed cross-regional design teams and modernized creative workflows to ensure product strategies were perfectly aligned with global business objectives.
May 2012 – Oct 2012
Head of Creative
Yahoo!
Directed cross-regional design teams and modernized creative workflows to ensure product strategies were perfectly aligned with global business objectives.
May 2012 – Oct 2012
Head of Creative
Yahoo!
Directed cross-regional design teams and modernized creative workflows to ensure product strategies were perfectly aligned with global business objectives.
Nov 2009 – Oct 2012
Team Leader, User Experience Design
Yahoo!
Managed user-centered design initiatives for flagship platforms, establishing core standards and mentoring talent to drive excellence across the product lifecycle.
Nov 2009 – Oct 2012
Team Leader, User Experience Design
Yahoo!
Managed user-centered design initiatives for flagship platforms, establishing core standards and mentoring talent to drive excellence across the product lifecycle.
Nov 2009 – Oct 2012
Team Leader, User Experience Design
Yahoo!
Managed user-centered design initiatives for flagship platforms, establishing core standards and mentoring talent to drive excellence across the product lifecycle.
Oct 2005 – Nov 2009
Designer Team Leader
Maktoob Group
Supervised the UX/UI team in the design and launch of large-scale digital products, managing cross-functional workflows to deliver high-quality, branded user experiences.
Oct 2005 – Nov 2009
Designer Team Leader
Maktoob Group
Supervised the UX/UI team in the design and launch of large-scale digital products, managing cross-functional workflows to deliver high-quality, branded user experiences.
Oct 2005 – Nov 2009
Designer Team Leader
Maktoob Group
Supervised the UX/UI team in the design and launch of large-scale digital products, managing cross-functional workflows to deliver high-quality, branded user experiences.
Strategic Expertise
Experience Architecture
Expertise in Figma, Sketch, and Adobe Creative Cloud for building complex, scalable digital ecosystems.
Experience Architecture
Expertise in Figma, Sketch, and Adobe Creative Cloud for building complex, scalable digital ecosystems.
Experience Architecture
Expertise in Figma, Sketch, and Adobe Creative Cloud for building complex, scalable digital ecosystems.
Strategy & Ideation
Utilizing Design Thinking and Brand Strategy to align product vision with business goals and long-term growth.
Strategy & Ideation
Utilizing Design Thinking and Brand Strategy to align product vision with business goals and long-term growth.
Strategy & Ideation
Utilizing Design Thinking and Brand Strategy to align product vision with business goals and long-term growth.
Data & User Insights
Leveraging GA4, Hotjar, and User Research to drive data-informed design iterations.
Data & User Insights
Leveraging GA4, Hotjar, and User Research to drive data-informed design iterations.
Data & User Insights
Leveraging GA4, Hotjar, and User Research to drive data-informed design iterations.
Agile Product Management
Streamlining cross-functional workflows using Jira, Agile, and Lean methodologies.
Agile Product Management
Streamlining cross-functional workflows using Jira, Agile, and Lean methodologies.
Agile Product Management
Streamlining cross-functional workflows using Jira, Agile, and Lean methodologies.
Emerging Technologies
Specializing in AI-Driven UX and Augmented Reality (AR) to create intelligent brand experiences.
Emerging Technologies
Specializing in AI-Driven UX and Augmented Reality (AR) to create intelligent brand experiences.
Emerging Technologies
Specializing in AI-Driven UX and Augmented Reality (AR) to create intelligent brand experiences.
Creative Leadership
Mastery in Design Systems, Mentorship, and Stakeholder Management for global teams.
Creative Leadership
Mastery in Design Systems, Mentorship, and Stakeholder Management for global teams.
Creative Leadership
Mastery in Design Systems, Mentorship, and Stakeholder Management for global teams.
Testimonials
400+
UX/UI Initiatives Delivered
400+
UX/UI Initiatives Delivered
400+
UX/UI Initiatives Delivered
50+
Platforms
50+
Platforms
50+
Platforms

Shadi Al-Said
CPTO @ Syarah
I highly recommend Tariq as a strategic UX leader who combines creative vision with strong execution. He aligns business objectives with user needs, translating complex challenges into scalable, high-impact experiences. Tariq brings a global perspective, builds and leads strong teams, collaborates with senior stakeholders, and fosters a culture where user-centric thinking drives decisions and results.

Sohaib Thiab
CPO @ Tamatem Games
Tariq is a dedicated honest and talented creative director, I had the pleasure of working with him for 4 years on multiple products and Tariq has always over delivered.

Shaza Abuzaid
Client Servicing & Ad Ops Director @ 7awi Group
I had the pleasure of working with Tariq at 7awi Media Group and Yahoo, where he consistently delivered exceptional UX/UI solutions tailored to client needs. He combines strategic insight with creative execution, translating complex requests into intuitive, scalable experiences. Tariq’s collaborative approach, deep expertise, and focus on delivering results make him a trusted partner for both clients and teams.

Moaath Shalabi
Quality Engineering Director @ Disty
I had the opportunity to collaborate with Tariq at 7awi and Yahoo!, where he consistently demonstrated exceptional vision and expertise in UX/UI design. He has a rare ability to translate complex business and client requirements into intuitive, scalable experiences. Tariq combines creative thinking with a results-driven approach, and his collaborative style makes him an invaluable partner for teams and stakeholders.

Tareq Abu Kaff
VP of Engineering @ MealPlanet
I had the privilege of working with Tariq at Yahoo and Maktoob, where he consistently turned complex business and technical requirements into intuitive, scalable UX/UI solutions. His strategic vision, creativity, and collaborative approach make him an invaluable partner for teams and stakeholders.

Shadi Al-Said
CPTO @ Syarah
I highly recommend Tariq as a strategic UX leader who combines creative vision with strong execution. He aligns business objectives with user needs, translating complex challenges into scalable, high-impact experiences. Tariq brings a global perspective, builds and leads strong teams, collaborates with senior stakeholders, and fosters a culture where user-centric thinking drives decisions and results.

Sohaib Thiab
CPO @ Tamatem Games
Tariq is a dedicated honest and talented creative director, I had the pleasure of working with him for 4 years on multiple products and Tariq has always over delivered.

Shaza Abuzaid
Client Servicing & Ad Ops Director @ 7awi Group
I had the pleasure of working with Tariq at 7awi Media Group and Yahoo, where he consistently delivered exceptional UX/UI solutions tailored to client needs. He combines strategic insight with creative execution, translating complex requests into intuitive, scalable experiences. Tariq’s collaborative approach, deep expertise, and focus on delivering results make him a trusted partner for both clients and teams.

Moaath Shalabi
Quality Engineering Director @ Disty
I had the opportunity to collaborate with Tariq at 7awi and Yahoo!, where he consistently demonstrated exceptional vision and expertise in UX/UI design. He has a rare ability to translate complex business and client requirements into intuitive, scalable experiences. Tariq combines creative thinking with a results-driven approach, and his collaborative style makes him an invaluable partner for teams and stakeholders.

Tareq Abu Kaff
VP of Engineering @ MealPlanet
I had the privilege of working with Tariq at Yahoo and Maktoob, where he consistently turned complex business and technical requirements into intuitive, scalable UX/UI solutions. His strategic vision, creativity, and collaborative approach make him an invaluable partner for teams and stakeholders.

Shadi Al-Said
CPTO @ Syarah
I highly recommend Tariq as a strategic UX leader who combines creative vision with strong execution. He aligns business objectives with user needs, translating complex challenges into scalable, high-impact experiences. Tariq brings a global perspective, builds and leads strong teams, collaborates with senior stakeholders, and fosters a culture where user-centric thinking drives decisions and results.

Sohaib Thiab
CPO @ Tamatem Games
Tariq is a dedicated honest and talented creative director, I had the pleasure of working with him for 4 years on multiple products and Tariq has always over delivered.

Shaza Abuzaid
Client Servicing & Ad Ops Director @ 7awi Group
I had the pleasure of working with Tariq at 7awi Media Group and Yahoo, where he consistently delivered exceptional UX/UI solutions tailored to client needs. He combines strategic insight with creative execution, translating complex requests into intuitive, scalable experiences. Tariq’s collaborative approach, deep expertise, and focus on delivering results make him a trusted partner for both clients and teams.

Moaath Shalabi
Quality Engineering Director @ Disty
I had the opportunity to collaborate with Tariq at 7awi and Yahoo!, where he consistently demonstrated exceptional vision and expertise in UX/UI design. He has a rare ability to translate complex business and client requirements into intuitive, scalable experiences. Tariq combines creative thinking with a results-driven approach, and his collaborative style makes him an invaluable partner for teams and stakeholders.

Tareq Abu Kaff
VP of Engineering @ MealPlanet
I had the privilege of working with Tariq at Yahoo and Maktoob, where he consistently turned complex business and technical requirements into intuitive, scalable UX/UI solutions. His strategic vision, creativity, and collaborative approach make him an invaluable partner for teams and stakeholders.

Shadi Al-Said
CPTO @ Syarah
I highly recommend Tariq as a strategic UX leader who combines creative vision with strong execution. He aligns business objectives with user needs, translating complex challenges into scalable, high-impact experiences. Tariq brings a global perspective, builds and leads strong teams, collaborates with senior stakeholders, and fosters a culture where user-centric thinking drives decisions and results.

Sohaib Thiab
CPO @ Tamatem Games
Tariq is a dedicated honest and talented creative director, I had the pleasure of working with him for 4 years on multiple products and Tariq has always over delivered.

Shaza Abuzaid
Client Servicing & Ad Ops Director @ 7awi Group
I had the pleasure of working with Tariq at 7awi Media Group and Yahoo, where he consistently delivered exceptional UX/UI solutions tailored to client needs. He combines strategic insight with creative execution, translating complex requests into intuitive, scalable experiences. Tariq’s collaborative approach, deep expertise, and focus on delivering results make him a trusted partner for both clients and teams.

Moaath Shalabi
Quality Engineering Director @ Disty
I had the opportunity to collaborate with Tariq at 7awi and Yahoo!, where he consistently demonstrated exceptional vision and expertise in UX/UI design. He has a rare ability to translate complex business and client requirements into intuitive, scalable experiences. Tariq combines creative thinking with a results-driven approach, and his collaborative style makes him an invaluable partner for teams and stakeholders.

Tareq Abu Kaff
VP of Engineering @ MealPlanet
I had the privilege of working with Tariq at Yahoo and Maktoob, where he consistently turned complex business and technical requirements into intuitive, scalable UX/UI solutions. His strategic vision, creativity, and collaborative approach make him an invaluable partner for teams and stakeholders.

Shadi Al-Said
CPTO @ Syarah
I highly recommend Tariq as a strategic UX leader who combines creative vision with strong execution. He aligns business objectives with user needs, translating complex challenges into scalable, high-impact experiences. Tariq brings a global perspective, builds and leads strong teams, collaborates with senior stakeholders, and fosters a culture where user-centric thinking drives decisions and results.

Sohaib Thiab
CPO @ Tamatem Games
Tariq is a dedicated honest and talented creative director, I had the pleasure of working with him for 4 years on multiple products and Tariq has always over delivered.

Shaza Abuzaid
Client Servicing & Ad Ops Director @ 7awi Group
I had the pleasure of working with Tariq at 7awi Media Group and Yahoo, where he consistently delivered exceptional UX/UI solutions tailored to client needs. He combines strategic insight with creative execution, translating complex requests into intuitive, scalable experiences. Tariq’s collaborative approach, deep expertise, and focus on delivering results make him a trusted partner for both clients and teams.

Moaath Shalabi
Quality Engineering Director @ Disty
I had the opportunity to collaborate with Tariq at 7awi and Yahoo!, where he consistently demonstrated exceptional vision and expertise in UX/UI design. He has a rare ability to translate complex business and client requirements into intuitive, scalable experiences. Tariq combines creative thinking with a results-driven approach, and his collaborative style makes him an invaluable partner for teams and stakeholders.

Tareq Abu Kaff
VP of Engineering @ MealPlanet
I had the privilege of working with Tariq at Yahoo and Maktoob, where he consistently turned complex business and technical requirements into intuitive, scalable UX/UI solutions. His strategic vision, creativity, and collaborative approach make him an invaluable partner for teams and stakeholders.

Shadi Al-Said
CPTO @ Syarah
I highly recommend Tariq as a strategic UX leader who combines creative vision with strong execution. He aligns business objectives with user needs, translating complex challenges into scalable, high-impact experiences. Tariq brings a global perspective, builds and leads strong teams, collaborates with senior stakeholders, and fosters a culture where user-centric thinking drives decisions and results.

Sohaib Thiab
CPO @ Tamatem Games
Tariq is a dedicated honest and talented creative director, I had the pleasure of working with him for 4 years on multiple products and Tariq has always over delivered.

Shaza Abuzaid
Client Servicing & Ad Ops Director @ 7awi Group
I had the pleasure of working with Tariq at 7awi Media Group and Yahoo, where he consistently delivered exceptional UX/UI solutions tailored to client needs. He combines strategic insight with creative execution, translating complex requests into intuitive, scalable experiences. Tariq’s collaborative approach, deep expertise, and focus on delivering results make him a trusted partner for both clients and teams.

Moaath Shalabi
Quality Engineering Director @ Disty
I had the opportunity to collaborate with Tariq at 7awi and Yahoo!, where he consistently demonstrated exceptional vision and expertise in UX/UI design. He has a rare ability to translate complex business and client requirements into intuitive, scalable experiences. Tariq combines creative thinking with a results-driven approach, and his collaborative style makes him an invaluable partner for teams and stakeholders.

Tareq Abu Kaff
VP of Engineering @ MealPlanet
I had the privilege of working with Tariq at Yahoo and Maktoob, where he consistently turned complex business and technical requirements into intuitive, scalable UX/UI solutions. His strategic vision, creativity, and collaborative approach make him an invaluable partner for teams and stakeholders.
FAQs
I partner with a diverse range of clients from high-growth startups and creative agencies to established global brands. Whether you need an executive-level product vision or a specialized strategic redesign, I tailor my involvement to the specific scale of your goals.
I combine deep UX/UI expertise with a technical foundation to lead the alignment of design vision and engineering reality. By guiding cross-functional teams from concept to delivery, I ensure complex products are scalable, technically sound, and delivered efficiently, reducing friction and accelerating time-to-market.
Yes. I often act as a Product Strategist, helping define the "what" and "why" before we build the "how." This involves analyzing market fit, conducting competitor audits, and ensuring the product roadmap is built on data-driven insights.
I am experienced in leading global, cross-functional teams and mentoring internal talent. I focus on implementing Agile workflows and Design Thinking to ensure your internal team is optimized for long-term success and high-quality delivery.
I have pioneered award-winning AR experiences for global brands and currently lead product design for AI-driven platforms. I help businesses integrate these technologies into their user journeys in a way that feels intuitive, purposeful, and scalable.
I treat accessibility as a core pillar of the product lifecycle. By implementing inclusive design standards and ensuring compliance with global guidelines, I help brands reach the widest possible audience while maximizing usability for all.
I specialize in building and scaling Design Systems that serve as a single source of truth for both designers and developers. This ensures brand consistency across all platforms and significantly improves the speed of future product iterations.
Yes. I frequently act as a Strategic Advisor for leadership teams, helping them use design as a competitive advantage. I consult on building high-performing creative departments and aligning user experience with revenue-driving strategies.
I offer a flexible, value-based pricing structure tailored to the project's complexity. Timelines range from a few weeks for a strategic audit to several months for a full-scale digital transformation, with a clear roadmap defined during our initial consultation.
Yes. I believe in the continuous evolution of digital products. I offer ongoing advisory and design support packages to ensure your platform remains competitive and continues to meet user needs long after the initial launch.
I partner with a diverse range of clients from high-growth startups and creative agencies to established global brands. Whether you need an executive-level product vision or a specialized strategic redesign, I tailor my involvement to the specific scale of your goals.
I combine deep UX/UI expertise with a technical foundation to lead the alignment of design vision and engineering reality. By guiding cross-functional teams from concept to delivery, I ensure complex products are scalable, technically sound, and delivered efficiently, reducing friction and accelerating time-to-market.
Yes. I often act as a Product Strategist, helping define the "what" and "why" before we build the "how." This involves analyzing market fit, conducting competitor audits, and ensuring the product roadmap is built on data-driven insights.
I am experienced in leading global, cross-functional teams and mentoring internal talent. I focus on implementing Agile workflows and Design Thinking to ensure your internal team is optimized for long-term success and high-quality delivery.
I have pioneered award-winning AR experiences for global brands and currently lead product design for AI-driven platforms. I help businesses integrate these technologies into their user journeys in a way that feels intuitive, purposeful, and scalable.
I treat accessibility as a core pillar of the product lifecycle. By implementing inclusive design standards and ensuring compliance with global guidelines, I help brands reach the widest possible audience while maximizing usability for all.
I specialize in building and scaling Design Systems that serve as a single source of truth for both designers and developers. This ensures brand consistency across all platforms and significantly improves the speed of future product iterations.
Yes. I frequently act as a Strategic Advisor for leadership teams, helping them use design as a competitive advantage. I consult on building high-performing creative departments and aligning user experience with revenue-driving strategies.
I offer a flexible, value-based pricing structure tailored to the project's complexity. Timelines range from a few weeks for a strategic audit to several months for a full-scale digital transformation, with a clear roadmap defined during our initial consultation.
Yes. I believe in the continuous evolution of digital products. I offer ongoing advisory and design support packages to ensure your platform remains competitive and continues to meet user needs long after the initial launch.
I partner with a diverse range of clients from high-growth startups and creative agencies to established global brands. Whether you need an executive-level product vision or a specialized strategic redesign, I tailor my involvement to the specific scale of your goals.
I combine deep UX/UI expertise with a technical foundation to lead the alignment of design vision and engineering reality. By guiding cross-functional teams from concept to delivery, I ensure complex products are scalable, technically sound, and delivered efficiently, reducing friction and accelerating time-to-market.
Yes. I often act as a Product Strategist, helping define the "what" and "why" before we build the "how." This involves analyzing market fit, conducting competitor audits, and ensuring the product roadmap is built on data-driven insights.
I am experienced in leading global, cross-functional teams and mentoring internal talent. I focus on implementing Agile workflows and Design Thinking to ensure your internal team is optimized for long-term success and high-quality delivery.
I have pioneered award-winning AR experiences for global brands and currently lead product design for AI-driven platforms. I help businesses integrate these technologies into their user journeys in a way that feels intuitive, purposeful, and scalable.
I treat accessibility as a core pillar of the product lifecycle. By implementing inclusive design standards and ensuring compliance with global guidelines, I help brands reach the widest possible audience while maximizing usability for all.
I specialize in building and scaling Design Systems that serve as a single source of truth for both designers and developers. This ensures brand consistency across all platforms and significantly improves the speed of future product iterations.
Yes. I frequently act as a Strategic Advisor for leadership teams, helping them use design as a competitive advantage. I consult on building high-performing creative departments and aligning user experience with revenue-driving strategies.
I offer a flexible, value-based pricing structure tailored to the project's complexity. Timelines range from a few weeks for a strategic audit to several months for a full-scale digital transformation, with a clear roadmap defined during our initial consultation.
Yes. I believe in the continuous evolution of digital products. I offer ongoing advisory and design support packages to ensure your platform remains competitive and continues to meet user needs long after the initial launch.












