PRODUCT EXPERIENCE & DESIGN LEADER.

Turning complex digital products into experiences people understand, use, and trust.

With 20+ years across product design, UX, creative direction, and experience leadership, I’ve worked from hands-on product design to leading teams, shaping product strategy, and transforming digital experiences at scale.

Selected Work

From shaping product vision to building scalable experiences, I turn complexity into products that are clearer for people, easier for teams to grow, and more valuable to the business..

Services

( 1 )

Product Strategy & Design

Product Vision & Roadmapping

UX Research & Product Insights

Experience Audits & Optimization

( 1 )

Product Strategy & Design

Product Vision & Roadmapping

UX Research & Product Insights

Experience Audits & Optimization

( 2 )

Experience Architecture

Complex Product & Workflow Design

Design Systems & Scalable Platforms

Cross-Platform Digital Experiences

( 2 )

Experience Architecture

Complex Product & Workflow Design

Design Systems & Scalable Platforms

Cross-Platform Digital Experiences

( 3 )

Innovation & Emerging Tech

AI-Powered Products & Workflows

Digital Transformation & Innovation

Emerging Digital Experiences

( 3 )

Innovation & Emerging Tech

AI-Powered Products & Workflows

Digital Transformation & Innovation

Emerging Digital Experiences

( 4 )

Design & Creative Leadership

Design Vision & Team Direction

Cross-Functional Product Leadership

Executive & Stakeholder Alignment

( 4 )

Design & Creative Leadership

Design Vision & Team Direction

Cross-Functional Product Leadership

Executive & Stakeholder Alignment

( 5 )

Brand & Creative Strategy

Creative Direction & Brand Strategy

Identity Systems & Brand Expression

Integrated Brand Experiences

( 5 )

Brand & Creative Strategy

Creative Direction & Brand Strategy

Identity Systems & Brand Expression

Integrated Brand Experiences

I started in hands-on digital design at Maktoob, then moved into UX and creative leadership at Yahoo!, creative and experience leadership at 7awi Media Group, and today product design leadership at KAITLab. Along the way, my scope has expanded to include shaping product direction, building scalable systems, and leading teams, while remaining hands-on across key product and experience work.

Experience

Download Resume

Oct 2025 – Present

Head of UX & Product Design

KAITLab

Lead UX and product design for an AI-powered mathematics learning platform, shaping product architecture, complex multi-role workflows, design systems, and key experiences across student, teacher, school, and district products.

Oct 2025 – Present

Head of UX & Product Design

KAITLab

Lead UX and product design for an AI-powered mathematics learning platform, shaping product architecture, complex multi-role workflows, design systems, and key experiences across student, teacher, school, and district products.

Oct 2025 – Present

Advisor / Strategic UX & Product Design

7awi Media Group

Advise on product evolution, UX direction, AI-enabled experiences, and design quality across strategic digital initiatives.

Oct 2025 – Present

Advisor / Strategic UX & Product Design

7awi Media Group

Advise on product evolution, UX direction, AI-enabled experiences, and design quality across strategic digital initiatives.

Jan 2023 – Oct 2025

Chief Experience Officer (CXO)

7awi Media Group

Led experience strategy across 7awi’s products and brands, connecting UX, product design, creative direction, and emerging technologies with business and audience needs.

Jan 2023 – Oct 2025

Chief Experience Officer (CXO)

7awi Media Group

Led experience strategy across 7awi’s products and brands, connecting UX, product design, creative direction, and emerging technologies with business and audience needs.

Oct 2012 – Jan 2023

Creative Director

7awi Media Group

Led creative and digital design direction across 7awi’s growing portfolio of brands, products, and client work, while building teams, design standards, and scalable experiences across the group.

Oct 2012 – Jan 2023

Creative Director

7awi Media Group

Led creative and digital design direction across 7awi’s growing portfolio of brands, products, and client work, while building teams, design standards, and scalable experiences across the group.

May 2012 – Oct 2012

Head of Creative

Yahoo!

Led creative direction and cross-functional design teams across regional digital initiatives, connecting global Yahoo! standards with the needs of Middle East audiences and products.

May 2012 – Oct 2012

Head of Creative

Yahoo!

Led creative direction and cross-functional design teams across regional digital initiatives, connecting global Yahoo! standards with the needs of Middle East audiences and products.

Nov 2009 – May 2012

Team Leader, User Experience Design

Yahoo!

Led UX design across regional digital products, establishing user-centered design practices, guiding product experiences, and developing the design team following Yahoo!’s acquisition of Maktoob.

Nov 2009 – May 2012

Team Leader, User Experience Design

Yahoo!

Led UX design across regional digital products, establishing user-centered design practices, guiding product experiences, and developing the design team following Yahoo!’s acquisition of Maktoob.

Oct 2005 – Nov 2009

Designer Team Leader

Maktoob Group

Combined hands-on design with team leadership across Maktoob’s digital products, helping shape user experiences for some of the region’s early large-scale online services.

Oct 2005 – Nov 2009

Designer Team Leader

Maktoob Group

Combined hands-on design with team leadership across Maktoob’s digital products, helping shape user experiences for some of the region’s early large-scale online services.

Strategic Expertise

Experience Architecture & Systems Thinking

Structuring complex products, workflows, and systems so experiences remain clear and consistent as they scale.

Experience Architecture & Systems Thinking

Structuring complex products, workflows, and systems so experiences remain clear and consistent as they scale.

Product & Experience Strategy

Connecting user needs, product direction, and business priorities to shape better products and experience decisions.

Product & Experience Strategy

Connecting user needs, product direction, and business priorities to shape better products and experience decisions.

Hands-on Product Design

Staying hands-on across key product work, from user flows and interaction models to high-fidelity design, prototyping, testing, and refinement.

Hands-on Product Design

Staying hands-on across key product work, from user flows and interaction models to high-fidelity design, prototyping, testing, and refinement.

Research & Product Insights

Combining research, behavioral data, analytics, and product context to understand problems, test assumptions, and guide decisions.

Research & Product Insights

Combining research, behavioral data, analytics, and product context to understand problems, test assumptions, and guide decisions.

AI & Emerging Experiences

Designing AI-enabled products and new interaction models with a focus on clarity, trust, and real user value.

AI & Emerging Experiences

Designing AI-enabled products and new interaction models with a focus on clarity, trust, and real user value.

Design Leadership & Alignment

Leading teams and aligning product, engineering, design, and business around a shared experience direction.

Design Leadership & Alignment

Leading teams and aligning product, engineering, design, and business around a shared experience direction.

Testimonials

500+

Product & Experience Initiatives

75+

Digital Platforms

FAQs

What kinds of opportunities are you open to?
icon

I’m open to full-time leadership roles, fractional or part-time engagements, and strategic consulting or advisory work. What matters most is the opportunity to contribute meaningfully to product direction, experience quality, and the teams building it.

What kinds of product and experience challenges do you typically get involved in?
icon

I’m most useful when products have unclear journeys, fragmented experiences, growing systems that need to scale, teams that need stronger design direction, or when a business is trying to turn an idea, technology, or service into something people can clearly understand and use.

Are you still hands-on with product design?
icon

Yes. Leadership is a major part of my work, but I stay hands-on where it matters, from product flows and experience architecture to interaction design, prototyping, high-fidelity design, testing, and refinement.

At what stage of a product do you usually get involved?
icon

I can contribute from early product definition and validation through redesign, optimization, and scale. Sometimes that means shaping the experience before anything is built; other times it means working with an established product that has become too complex, inconsistent, or difficult to grow.

How do you work with existing product, design, and engineering teams?
icon

I work as part of the team, not around it. Depending on the situation, I can lead, advise, challenge assumptions, help clarify direction, or get directly involved in solving product and experience problems alongside product, design, engineering, research, marketing, and business stakeholders.

How do you balance user needs, business priorities, and technical constraints?
icon

I don’t treat them as separate conversations. Strong product decisions usually come from understanding where user value, business priorities, product strategy, and technical reality intersect. The goal is to find the right balance rather than optimize one at the expense of everything else.

How do you approach AI-enabled products and emerging technologies?
icon

I start with the problem, not the technology. AI, automation, and new interaction models only become valuable when they improve a real user or business outcome. My focus is on making those experiences clear, trustworthy, useful, and appropriate to the context in which people use them.

How do you help organizations scale design across products, teams, and platforms?
icon

By creating more than individual screens. I focus on the systems behind them: shared design principles, reusable patterns, design systems, product standards, clear decision-making, and stronger collaboration between design, product, engineering, and business teams.

What kinds of opportunities are you open to?
icon

I’m open to full-time leadership roles, fractional or part-time engagements, and strategic consulting or advisory work. What matters most is the opportunity to contribute meaningfully to product direction, experience quality, and the teams building it.

What kinds of product and experience challenges do you typically get involved in?
icon

I’m most useful when products have unclear journeys, fragmented experiences, growing systems that need to scale, teams that need stronger design direction, or when a business is trying to turn an idea, technology, or service into something people can clearly understand and use.

Are you still hands-on with product design?
icon

Yes. Leadership is a major part of my work, but I stay hands-on where it matters, from product flows and experience architecture to interaction design, prototyping, high-fidelity design, testing, and refinement.

At what stage of a product do you usually get involved?
icon

I can contribute from early product definition and validation through redesign, optimization, and scale. Sometimes that means shaping the experience before anything is built; other times it means working with an established product that has become too complex, inconsistent, or difficult to grow.

How do you work with existing product, design, and engineering teams?
icon

I work as part of the team, not around it. Depending on the situation, I can lead, advise, challenge assumptions, help clarify direction, or get directly involved in solving product and experience problems alongside product, design, engineering, research, marketing, and business stakeholders.

How do you balance user needs, business priorities, and technical constraints?
icon

I don’t treat them as separate conversations. Strong product decisions usually come from understanding where user value, business priorities, product strategy, and technical reality intersect. The goal is to find the right balance rather than optimize one at the expense of everything else.

How do you approach AI-enabled products and emerging technologies?
icon

I start with the problem, not the technology. AI, automation, and new interaction models only become valuable when they improve a real user or business outcome. My focus is on making those experiences clear, trustworthy, useful, and appropriate to the context in which people use them.

How do you help organizations scale design across products, teams, and platforms?
icon

By creating more than individual screens. I focus on the systems behind them: shared design principles, reusable patterns, design systems, product standards, clear decision-making, and stronger collaboration between design, product, engineering, and business teams.

What kinds of opportunities are you open to?
icon

I’m open to full-time leadership roles, fractional or part-time engagements, and strategic consulting or advisory work. What matters most is the opportunity to contribute meaningfully to product direction, experience quality, and the teams building it.

What kinds of product and experience challenges do you typically get involved in?
icon

I’m most useful when products have unclear journeys, fragmented experiences, growing systems that need to scale, teams that need stronger design direction, or when a business is trying to turn an idea, technology, or service into something people can clearly understand and use.

Are you still hands-on with product design?
icon

Yes. Leadership is a major part of my work, but I stay hands-on where it matters, from product flows and experience architecture to interaction design, prototyping, high-fidelity design, testing, and refinement.

At what stage of a product do you usually get involved?
icon

I can contribute from early product definition and validation through redesign, optimization, and scale. Sometimes that means shaping the experience before anything is built; other times it means working with an established product that has become too complex, inconsistent, or difficult to grow.

How do you work with existing product, design, and engineering teams?
icon

I work as part of the team, not around it. Depending on the situation, I can lead, advise, challenge assumptions, help clarify direction, or get directly involved in solving product and experience problems alongside product, design, engineering, research, marketing, and business stakeholders.

How do you balance user needs, business priorities, and technical constraints?
icon

I don’t treat them as separate conversations. Strong product decisions usually come from understanding where user value, business priorities, product strategy, and technical reality intersect. The goal is to find the right balance rather than optimize one at the expense of everything else.

How do you approach AI-enabled products and emerging technologies?
icon

I start with the problem, not the technology. AI, automation, and new interaction models only become valuable when they improve a real user or business outcome. My focus is on making those experiences clear, trustworthy, useful, and appropriate to the context in which people use them.

How do you help organizations scale design across products, teams, and platforms?
icon

By creating more than individual screens. I focus on the systems behind them: shared design principles, reusable patterns, design systems, product standards, clear decision-making, and stronger collaboration between design, product, engineering, and business teams.

Get in touch

Whether you’re building a product, scaling an experience, strengthening a design team, or exploring a leadership or advisory opportunity, I’d be happy to hear from you.

Get in touch

Whether you’re building a product, scaling an experience, strengthening a design team, or exploring a leadership or advisory opportunity, I’d be happy to hear from you.

Get in touch

Whether you’re building a product, scaling an experience, strengthening a design team, or exploring a leadership or advisory opportunity, I’d be happy to hear from you.